Here’s What This Is All About…
The threats against physical therapy private practice are very real, and are mounting.

Here are just a FEW of the crushing threats that lie ahead:

1. The impact of MPPR, Functional Limitation G codes, PQRS, Manual Medical Review is a huge blow to your income if you see a lot of Medicare patients.
2. Commercial insurance carriers are tightening things further, making it harder and harder to get paid what you deserve
3. It is becoming challenging to find quality staff because they are being enticed by big bonuses from hospitals and larger clinics
4. Physician referral patterns are changing and influenced by interests other than patient care

In fact, if you see Medicare patients, this is going to be the most important Retreat EVER. In the BONUS session entitled “Documentation and Billing Mastery″ you’ll discover what documentation, billing and coding basics that will change the way you practice. This alone will pay for your investment in the entire program.

If you are NOT happy and concerned about the future of your practice, now is the time to consider TAKING ACTION. Join me, and other private practice owners in a shared vision – Let’s use the end of 2014 to propel your clinic towards the successful and thriving practice you always wanted in 2014.

Running your practice in the next 12 months will be completely different than any other time in the history of our profession. Not since the formation of the American Physical Therapy Association by Mary McMillan in 1921, have we witnessed such changes in physical therapy, especially for private practice owners.

In fact…

The Next 12 Months Will Make or Break Your Practice

Even as I write this, hundreds of private practice owners are on the verge of closing their doors. The reason? More and more physical therapy private practice owners (just like you) are tired of wasting precious time and money using outdated marketing methods.

…And then there are a select group of physical therapists on the other side of the horizon, who have successfully implemented my ‘Referral Ignition’ marketing strategies and are adding new patients and increasing revenue month after month despite the economic upheaval affecting their competitors.

Here’s the good news for you.

When you attend the 2014 Private Practice Retreat in Las Vegas, NV on September 5, 6 and 7, you’ll discover the exact same strategies they did, and much more.

Not only will I be speaking, but I’ve assembled a powerful ‘dream team’ of speakers who have in-the-trenches insight into everything you need to know from referral generation, hiring strategies, practice management and financial growth to help you build the practice you’ve always wanted. An opportunity like this has never been more critical because:

A Once in a Lifetime Change is Happening in the Business of Private Practice…..

The fact is, we’re not taught to cope with the demands of business in school and this skill has now become critical to our survival as private practice owners. After all, you went to PT school to become a licensed, highly skilled physical therapist and to serve the community.

Nitin Chhoda PT, DPT, CSCS is a licensed physical therapist in NJ, NY and a published author of “Physical Therapy Marketing For The New Economy” and “Total Activation: The New 5 Step Fitness Mantra” (both featured on Nitin has written hundreds of articles on physical therapy marketing for IMPACT, ADVANCE and PT Magazine, and is on the editorial board of IMPACT and PERSPECTIVES magazine (both APTA publications).

He is the founder of the Referral Ignition training systems, the Private Practice Summit the Private Practice Formula, the Private Practice Retreat and the Private Practice Mastermind group. He has presented at the Private Practice Section Meeting of the American Physical Therapy Association, in addition to his talks at various conventions in the US, Canada and Asia.

Nitin is the CEO of In Touch EMR and In Touch Biller Pro, an integrated EMR and billing software for private practice owners. He is also the creator of the Therapy Newsletter automated newsletter marketing system and Clinical Contact, a web-based mobile, email and voice broadcasting system with built-in appointment reminders, both used by thousands of physical therapists and rehab professionals in seven countries around the world to help get more referrals, simplify and automate systems and increase revenue. It is for these reasons that Nitin has been called the “Number one private practice marketing consultant and business expert” according to Wikipedia.

His private practice mastermind clients are known as the TOP earners in private practice, since Nitin has found his true calling in life – coaching, consulting and helping physical therapists to get more patients, increase revenue and achieve freedom and personal satisfaction as private practice owners.

So whether you’re looking to make your first $100,000.00 or you’re ready to take your private practice to a multi-million dollar level, the 2014 Private Practice Retreat is THE place to discover the proven, cutting-edge practice-building systems and strategies that will help you achieve your goals faster than you ever imagined possible.

This is the ONLY event of its kind and Nitin holds nothing back. It will be SOLD OUT. So we urge you to read this entire letter right NOW and reserve your seat TODAY before it’s too late.

If only it were that simple…

We live in a bold new age, one in which a private practice owner has to be far more strategic than ever before.

In fact, there has NEVER been a more important time to grow, solidify, strengthen, and perhaps even re-invent your physical therapy private practice than the present if you want to stay ahead of the changing economy and the growing competition.

The fact is – reimbursements continue to decline every day, mergers and acquisitions of physical therapy clinics (by hospitals and physicians) are dangerously commonplace and recruiting is becoming an art form, making it harder and harder for you to find good staff to help you grow your practice. If you see Medicare patients, there are additional challenges. PQRS, functional limitation G codes (mandatory reporting from July 1, 2014) and manual medical review are just the tip of the iceberg.

To add to that, it’s not easy to streamline referral generation; which makes it even harder for you to achieve the financial freedom and independence that drove you to start your practice in the first place.

But there is a solution, the same one used by thousands of physical therapy private practice owners and rehab professionals in seven countries around the world who use our software products, books, audio and video programs and attend our live workshops across the United States.

It’s called Referral Ignition.

It’s a strategic marketing plan to increase referrals from prospects, patients, physicians and the community to create an unlimited number of referrals for your practice. Combine this with an effective hiring strategy and you now have all the components to engineer a thriving private practice.

The formula is simple:

More Patients + Quality Staff = Freedom (financial and personal) for YOU.

When you come to Las Vegas on October 11, 12 and 13, I will teach you how to implement the Referral Ignition program. I will pull back the curtains and reveal EVERYTHING you need to know to grow your practice in this life-altering three day weekend.

In fact, what lies in store for you in Las Vegas will be …

The Biggest Frontier of Opportunity for your Physical Therapy Practice
Imagine this for a moment.

What if you put systems (and people) in place to become a simpler, leaner private practice while your competitors continued down the same, beaten path?

What if these systems (and people) afforded you an abundance of patients and freedom to FINALLY live life on your own terms?

What if you could converge the patient’s desire for physical therapy and the physician’s need to refer with YOU at the center of the opportunity?

What if you could identify a vacuum in the ‘referral space’ between you and a physician and leverage local media to get instant results with your marketing?

What if you could re-invent, grow, expand and multiply your practice in the next 12 months?

What if I offered to help you in achieving this vision for your practice, and your life over the course of the next 12 months?

Allow me to be candid. If you haven’t achieved certain financial goals in your practice by now, there’s no better time than the present because the opportunities and blueprints available at this year’s Retreat are unlike any other time in the history of private practice.

There’s NEVER been a more Critical Time for your Practice

Without the right information and long term strategy, you’ll make the same mistakes most private practice owners make.

They copy tactics from their competitors; they do what’s already failed and try to make it work. They add to the ‘clutter’ and come across as ‘(just another) physical therapy practice’ in a community crowded with other practices. Here’s the big one –They think they are too smart for everyone else and they are ‘above’ others. This is unfortunate, because the only thing worse than NO belief is the WRONG belief.

At the other side of the spectrum is the private practice owner ready to learn from the experts. The same experts who have multiplied and systemized clinics, increased revenue year after year despite the biggest recession and toughest economy in five decades.

Because you are reading this, I know which side you are on.

That’s why I have put together the BIGGEST, most value-packed practice building event in the past five years that I’ve been hosting THE Event for entrepreneurial minded private practice owners like yourself. This year is set to be the BIGGEST and most jam packed Private Practice Retreat ever with all-NEW income boosting presentations from me, Nitin Chhoda, and a carefully selected team of “under the radar” private practice owners – all of whom are “in-the-trenches” every day, actively building and growing their private practices and earning multiple six and even seven figures per year.

But before I reveal EXACTLY what’s included in the summit, I want you to know that time is already running out. You want to invest in yourself right away because if you wait too long, you’ll be left out in the cold since seats are limited.

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